---
title: Why SaaS Sales Compensation Plans are simple, but damn hard to do well
description: Here is a quick overview of SaaS sales plans & best practice tips on making this an integral element of your Sales Performance Management strategy.
image: https://138744.hs-sites.com/hs-fs/file-17670026-jpg/images/2page-img1.jpg
---

[SaaS Sales Compensation](http://138744.hs-sites.com/blog/tag/saas-sales-compensation)

# Why SaaS Sales Compensation Plans are simple, but damn hard to do well

 By [ Jerry Hegarty ](http://138744.hs-sites.com/blog/author/jerry-hegarty) 

 Mar 21, 2022 1:03:59 PM

 3 Minute Read

We are often asked for guidance on SaaS sales compensation plans. My canned response has become that they are like any [other sales comp plan](http://www.netcommissions.com/blog/bid/127505/Sales-Compensation-Plan-Fundamentals-Plan-Design-Overview); ‘simple, but damn hard to do well’.  

**What makes SaaS plans simple?**

Much has been written by some very smart people about SaaS plan design. I personally found some posts by [Joel York](http://chaotic-flow.com/saas-sales-compensation-made-easy/) & [Phillipe Botteri](http://cracking-the-code.blogspot.com/2009/01/building-your-saas-sales-compensation.html) very insightful. Here are a few of the highpoints of the basics that are fairly easy to get your arms around:

- Keep it as simple as possible: The primary principle of sales compensation is to pay the sales rep *in proportion* to the value of the revenue (deals) they drive.
- The SaaS business model is based on a subscription based recurring revenue business model. The job of a SaaS sales rep is to grow the subscription volume over time. With this fundamental job description, the core performance measure of a sales rep selling SaaS products is Recurring Revenue and the key Performance Measure of a SaaS sales comp plan is the Life Time Value (LTV) of a SaaS contract.
  
    - As a proxy for LTV, SaaS plans commonly use the monthly recurring revenue (MRR), Quarterly Recurring Revenue (QRR) or Annual Recurring Revenue (ARR) as a metric closely related to LTV.  Which one to use?
      
          -  One approach is to base your SaaS sales compensation plan on a recurring revenue time-frame (monthly, quarterly, or annually) that equals your most common contract renewal term, e.g., if you mostly sign annual renewal contracts, then base your sales compensation plan on ARR (note that you can still pay monthly or quarterly against this measurement time frame).
          - Another approach is use the following Rule of thumb; performance & quota time period should closely mirror the sales cycle time.

Takeaway - if you replace unit sales with MRR/QRR or ARR, the plans are actually quite straight forward.

- A few![Working diligently on SaaS Incentive Compensation Plans](https://138744.hs-sites.com/hs-fs/file-17670026-jpg/images/2page-img1.jpg?width=422&name=2page-img1.jpg) tips & Best Practice discussion;

**Why is it so hard to do a great job managing & administering SaaS plans ?**

In a word; complexity. Complexity rears its head when your get deep into some of the business needs that often overlap with the comp plans. Here are a few of the instances where simple plans can become much more complex, in a hurry. We list them below and plan to discuss them in more depth in future Blogs, be sure to subscribe to the blog in the quick form on the right to can have updates e-mails directly to you.

- If your business is just ramping up and you are unsure of the quota’s early on, are there ways to build a plan that still rewards the reps but limits exposure to a windfall situation?
- Are you looking to encourage multi-year agreements? How should they be rewarded?
- Should you segment sales roles to focus on either new sales (growth) or renewals & how should they get paid?
- Should I segment sales roles by hunters (growth), farmers (renewals) or go with a hybrid design? How does this affect plan design?
- How should you compensate reps as MRR at an existing account grow due to added seats?
- Should you consider paying on cash receipt, booking or invoice?
- Should I build a commission plan or one based on sales bonuses?
- What about rewarding reps that negotiate a contract that is paid in full up front?
- For companies who offer multiple product lines, is it possible to stagger commission rates across the various product lines ?
- How should reps be compensated so they pay close attention to account churn.

There are many variables here that provide the sales executive with the ability to tweak plans as the year goes on to adjust to the market. It also places an emphasis on thinking ahead and putting in place infrastructure to enable you to manage these plans in a flexible and scalable manner.  

 

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#### Jerry Hegarty

 Author

<http://138744.hs-sites.com/blog/four-critical-sales-compensation-considerations-for-wholesale-distributors>

 Previous Post

Four critical Sales Compensation considerations for Wholesale Distributors

<http://138744.hs-sites.com/blog/gaining-insights-into-your-sales-compensation-process-using-a-raci-chart-0-0>

 Next Post

Five key steps in putting together a world class SPIF / SPIFF program

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